Lightning 2025 October Issue Vol.378 "Cowboy Style" Culture Magazine Heritage Lightning

Lightning October 2025 Issue Vol.378 "Cowboy Style"

The history of Western style began during the American Westward Expansion in the 19th century.

It was the practical clothing chosen by workers, known as cowboys, who struggled daily against the harsh elements .

Eventually, this style spread across the United States through western movie heroes and music , and it transformed from simple workwear into something that the people desired .

As you know, Western items were never popular with the masses, nor did they become an explosive trend.

However, it is one of the symbols of American fashion, and there is certainly a unique style that can only be found in Western clothing, which is deeply ingrained in us as lovers of America.

Westerns are work, fashion, history, and romance.

Recently, "country fever" has been on the rise worldwide, with artists showcasing outfits incorporating Western elements.

Western style may be the key to fashion in 2025!

So in this month's issue, we've taken a deep dive into western style from a perspective that is uniquely Lightning.

This year in particular marks the 100th anniversary of the launch of Lee's signature "101."

Let's take a moment to learn more about Lee in this memorable year of a model born for cowboys .

Additionally, new fall/winter collections that should be incorporated into your wardrobe this season are arriving one after another from various brands familiar with Lightning .

This time, Gerard's autumn/winter collection is featured in catalog format.

In addition, other brands are holding pre-order events for new products, and the fashion battle for autumn and winter has begun.

It is also packed with information for American casual junkies.

Please purchase early as quantities are limited.