Lightning October 2026, Vol. 390 "Americana Textbook" Culture Magazine Heritage Lightning

Lightning October 2026 Issue Vol.390 "The Textbook of American Casual Style"

American casual style took root in Japan from the 1980s to the 1990s.

It has been loved across generations due to its admiration for good old American style, its ease of incorporation into daily life, and its timeless universality, unaffected by trends.

In recent years, its momentum has accelerated, and it is now popular not only in Japan but also in various countries around the world.

Therefore, this month, we are featuring "American casual," a staple content of Lightning.

We delved into American casual style, focusing on four genres: workwear born from the workplace, military wear evolved on the battlefield, sportswear rooted in competitions and outdoor activities, and traditional attire.

We also introduce the latest coordinates and items you'll want to get your hands on now.

Furthermore, we have asked legends who have led American casual fashion in Japan to share their formative experiences with it.

And, speaking of unsung heroes in the composition of clothing like American casual, there are "buttons."

We feature Button Works, a specialty store for "accessories" that, captivated by these small buttons, owns numerous archives and reproduces buttons, zippers, snaps, and other items from its unique perspective.

We explored the charm of these accessories in depth.

Additionally, the latest Gelard 2026 Fall/Winter catalog is included.

This season's Gelard theme is "SHIBU-KAJI."

Pay attention to items that Gelard develops with its unique interpretation, from workwear to Western.

Quantities are limited, so please purchase early.